The U.S. reshapes Japan with its mother-in-law culture
In 1995, a Japanese makeup brand invited popular actor Takuya Kimura to shoot a lipstick advertisement. Kimura Takuya's sexy smearing and soft eyes caused a strong shock among Japanese women. This lipstick sold 3 million in two months! Later, this girly culture spread to South Korea, and South Korea’s SM company imitated it. Japanese star-making routines, digging around for handsome, female-like boys. In 1996, the Korean boy idol group H.O.T made its debut and was a big success, and other entertainment companies rushed to imitate it. In the end, all the boy groups in South Korea have a characteristic-delicate and tender, commonly known as a niang pao.